Social Media Services
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.Gary Vaynerchuk
Is social media marketing better than traditional marketing?
Merriam-Webster defines social media as
forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)
Social media is basically any online community where people with various interests can come together, share information and engage in conversation. In recent years, organisations have used social media networks to not only sell their products and services and provide customer support, but also connect with existing as well as future customers on a more personal level.
Facebook, Twitter, LinkedIn, Instagram, Twitter and Vine are just some of the social media networks currently popular. Why so many you might ask? Each network caters to a certain audience (business only) and often, focuses on a certain format of content (pictures or videos) over others. Facebook is one example of an exception in that it caters to all types of users and is used to share/deliver different types of content. The same is true of Twitter as well. Facebook and Twitter did not start out this way, but has evolved over the years as a result of change in technology as well as user demands.
Marketing has traditionally relied on print (newspapers, magazines, flyers etc.) and media (television, radio etc) as the method of delivery with limited means of measuring success campaigns. Social media marketing not only allows organisations to use social media networks to achieve the goals of traditional marketing but go further in being able to measure success, respond to enquiries, provide customer service/support and proactively build relationships with current as well as future customers.
How can you benefit from our social media services?
You might be thinking to yourself that you could easily create accounts on these networks and don’t need our help. With all due respect, creating accounts is the easy part. Creating engaging content and connecting with the appropriate audience is a different matter. Throwing whatever and hoping it’ll stick is a strategy but a poor one.
We can help you identify the social media networks you need to focus on and help you develop strategies for getting the best return out of your social media investment. We can work with you to identify and understand your social media audience, advise you on the content that is most appropriate for them and help you discover ways to increase your business, improve your goodwill and deliver excellent customer service.
In summary, our social media services can help you complement or replace your existing marketing strategy and provide incredible value to your customers in the process.